Oscar De La Hoya is an Olympic gold medalist, six division champ, and a boxing promoter, but he will now be adding another title to his resume, perhaps that of "television mogul," as he announced that he will be launching a new Spanish-language sports cable television channel called De La Hoya TV.
"De La Hoya TV will be the premiere authority on boxing and other combat sports, providing fans with a behind-the-scenes look into the world and lifestyles of their favorite athletes," said De La Hoya, chairman of De La Hoya TV. "The network aims to inspire all to live the life of a champion, delivering exceptional insight into the athletes and featuring entertainment, global destinations, news and more."
Offering news, analysis, and original programming surrounding combat sports including boxing and MMA, the multi-platform network will feature entertainment, travel, lifestyle, and news on international sports, giving fans another level of access to the athletes that they love. The network is based in Miami.
Building on boxing legend Oscar De La Hoya's brand, De La Hoya TV will launch with Spanish-language content and focus on engaging the U.S. Hispanic market.
The multiplatform network will launch in the spring of 2015 and be available for cable and satellite distribution. Initially launching in Spanish, the network will in the future provide English content, offering today's modern consumers with multiple options to engage with network programming.
Latino audiences, which now total more than 50 million in the U.S., have long fueled the popularity of combat sports, and De La Hoya TV will provide the Hispanic market with an experience that they've craved. Among U.S. Hispanic audiences, boxing is the second most-popular sport after soccer, and recent data suggests that more than 50 percent of the Mixed Martial Arts' fan base is Hispanic.
De La Hoya TV is a partnership between Oscar De La Hoya, businessman and international boxing promoter José Alberto "Pepe" Gómez, and media executive and Fashion TV Latin America partner Victor Hugo Montero.
Gomez is a successful business owner and major promoter of Mexican and international boxing. Gomez operates several media companies in Mexico, including a popular newspaper and radio station.
"The popularity of combat sports continues to grow throughout the United States, Latin America and the globe, and now fans will finally have a unique resource to get news and analysis through De La Hoya TV," said José Alberto "Pepe" Gómez, executive chairman of De La Hoya TV.
Montero is an experienced television and cable executive, having launched Venezuela's first cable channel, Sun Channel Tourism Television, which is currently available throughout Latin America. More recently Montero helped re-launched Fashion TV Latin America, an international cable channel.
"In my decades of working in television, I've seen few opportunities to connect with an untapped market with such an exponential opportunity for growth. For over a year we have worked on this project and are focused on expanding content from Spanish to include English and make it available to a larger audience, all to serve the consumer's appetite," said Victor Hugo Montero, CEO and general manager of De La Hoya TV.
De La Hoya TV's unique content will complement existing boxing programming on the established networks, like HBO, Showtime, FOX, and Televisa.
By Staff of TheDailySportsHerald.com and news services
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