NFL partners with YouTube

The National Football League (NFL) and YouTube today announced a partnership that will provide NFL content to fans around the world.


The deal is one of the latest in a series of partnerships that the NFL has struck with leading digital platforms to continue to increase the accessibility and consumption of some of the most valuable content in the entertainment business.

“Partnering with YouTube and Google provides the NFL unique access to millions of highly engaged fans through the global leader in video and search,” said Hans Schroeder, Senior Vice President, Media Strategy, Business Development, & Sales for the National Football League. “We continue to see an insatiable appetite for digital video content, and this partnership further expands fans’ ability to discover and access NFL content throughout the year."

Through a newly launched official NFL channel on YouTube, and video directly viewable for Google Search users, this partnership will enable fans to engage with NFL video content on PCs, tablets, and mobile phones.

Content posted to the NFL’s official channel on YouTube will include game previews, in-game highlights, post-game recaps as well as clips featuring news, analysis, fantasy football advice, and other select content from NFL Network and NFL.com.

Additionally, official NFL game highlights and content will be available through Google Search. A simple Google search will display official NFL video along with related news and information all delivered to the user in one distinct box at the top of the search results. Kickoff time and broadcast information for every NFL game will also be prominently displayed in Google Search.

NFL content has never been more popular across the media landscape. In the fall of 2014, 17.6 million viewers tuned in per game telecast, making it the second most-watched season ever behind the 2010 season (17.9 million). NFL games accounted for the top 20, and 45 of the 50 most-watched TV shows among all programming last fall and for the third consecutive year, an NFL game was the week’s most-watched TV show in all 17 weeks of the season.


By Staff of TheDailySportsHerald.com